FOR IMMEDIATE RELEASE
Redlands, California, Dec 8, 2025 – ICCBBA, the global nonprofit organization that develops and manages the ISBT 128 Standard for medical products of human origin (MPHO), is proud to announce the launch of its refreshed brand identity and new website, www.iccbba.org. This new domain replaces the organization’s previous website URL. The brand refresh and new website represent ICCBBA’s continued evolution as a global leader in specialized healthcare informatics standards and our enduring commitment to advancing traceability and standardization across healthcare systems worldwide.
With modernized functionality and a refined visual identity, ICCBBA’s new digital platform provides improved accessibility, streamlined navigation, and an enhanced experience designed to support MPHO professionals across all sectors. Visitors can explore expanded educational resources, a strengthened technical library, and new education hub, and a new vendor tool that makes accessing ISBT 128 Standard information easier and more intuitive.
The MPHO pages are a new section that strengthens ICCBBA’s role as the international curator for MPHO terminology, coding, and labeling, ensuring professionals across all fields receive clear guidance and tools to implement ISBT 128 accurately and consistently.
“The brand refresh and website upgrade have been important steps in clearly identifying ICCBBA, the organization, and improving user resources to help them adopt and use the ISBT 128 Standard. The project involved all of the team and leadership of ICCBBA and really helped to align everyone around who we are and what we do. The new logo takes the old globe logo and brings it up to date, re-emphasizing the global nature of the organization,” said Eoin McGrath, Executive Director of ICCBBA.
“After more than a year of intensive teamwork, ICCBBA now has a new look featuring updated visuals, typography, and a redesigned website. This initiative goes beyond a simple visual refresh as we have completely streamlined our brand identity to better reflect ICCBBA’s mission, global focus, and the over 30 years of experience we deliver. This new look truly reflects where we are today and our future direction,” Mohammed Farouk, Board of Directors Chair of ICCBBA.
WHO WE ARE
We are a global nonprofit organization dedicated to enhancing patient safety by leading the development and management of ISBT 128.
WHAT WE DO
We provide a universal framework for the terminology, coding, and labeling of medical products of human origin, enabling accurate identification, traceability, and safe use across healthcare systems worldwide.
HOW WE DO IT
We collaborate with industry experts, regulatory authorities, and healthcare organizations, ensuring ISBT 128 evolves through rigorous standards, innovative tools, and accessible educational resources.
WHERE WE ARE
We operate on a global scale, uniting diverse healthcare systems across the world to support the universal adoption of ISBT 128.
WHY WE DO IT
We believe in protecting patients by fostering a safer, more standardized, and interconnected global healthcare system, ensuring trust and reliability in every step of medical product of human origin handling.
Mission Statement
Develop and advance the ISBT 128 Standard for medical products of human origin (MPHO) to enhance global traceability and achieve harmonization for improved healthcare systems efficiency and patient safety.
Vision Statement
A safer world through the global adoption of a universal information standard for all medical products of human origin (MPHO).
About ICCBBA
ICCBBA is the nonprofit international standards organization responsible for the development and management of the ISBT 128 Standard. ICCBBA operates globally to support healthcare systems, regulators, and industry partners in enhancing traceability, harmonization, and patient safety for medical products of human origin (MPHO).
The acronym ISBT was originally derived from the important role played by the International Society of Blood Transfusion in the development of the Standard. Today, it expands as the Information Standard for Blood and Transplantation. The number 128 reflects the 128 characters of the ISO/IEC 646 7-bit character set.
ICCBBA is used solely as the organization’s name and no longer functions as an acronym.
Media Contact:
Christina Salinas
Global Development Manager
Email: support@iccbba.org
Website: www.iccbba.org
